McDonald's is trying to do too much at once and should stick to the basics (MCD)

Shutterstock/8th.creator McDonald's has pushed several new initiatives, which have not yet resonated with consumers, according to a Jefferies analyst. The analyst believes McDonald's should just focus on the basics because that's what consumers have come to love. You can view McDonald's current share price here. McDonald'smay be moving too fast by rollingout several new initiatives at once, a Jefferies analyst says. For big brands like McDonald's, a positive buzz is important for bringing in cus...